Jerez-Xérès-Sherry * Classic, Passionate & Uniquely Spanish

Sherry Week 2020 -The World’s Biggest Sherry Party – in your home / 2-8 Nov.!

Like many international events affected by the COVID-19 pandemic, the seventh Sherry Week has adapted its programme to current circumstances. A wide variety of exciting events will be available through the web and/or on Social Media

Sherry Week as online innovator

For Sherry Week, with its strong international focus, ensuring that events can reach the widest possible audience of Sherry-lovers has always been a priority. The event harnessed the power of Social Media from the early days, offering the first-ever Twitter Tasting in 2015, as well as online tastings transmitted direct from wineries in Jerez to as far afield as Australia, Japan and Mexico, and achieving phenomenal social engagement (167 million potential impacts across Twitter, Instagram, Facebook in ISW since 2014).

This innovative and creative approach has built a passionate, committed and dynamic international Sherry community across five continents as well as winning for the second time, the Best Digital and Social Media Campaign at the 2020 Drinks International Awards.

This year the D.O. of Jerez-Xeres-Sherry and Manzanilla will bring the party to the Sherry community at home, teaming up with professionals who love to talk, drink, cook and shake with these uniquely versatile wines, from world-renowned chefs and sommeliers to passionate Sherry educators. The international Sherry community can look forward to a series of virtual events from all over the world including masterclasses, interviews, cooking classes, podcasts and online tastings.

Monday 2 – Friday 6 november

SHERRY O’CLOCK ON INSTAGRAM LIVE

This will be streamed live on Sherry Wines Instagram, every evening from Monday to Friday, at 20.00 CET/19.00 GMT/14.00 EST.

It will be hosted by producers, Sherry Educators, sommeliers and mixologists from all over the world, with a focus on a different style of Sherry Wine each day: